Member Benefits

We’re a Not-for-profit organisation owned and run by Woolworths Team Members. Available exclusively to Woolworths Group People, we are passionate about rewarding team members for their hard work and commitment with offers and big savings on over 300 products across a variety of categories. When you join WOW Club you’ll have access to more fun-filled experiences from amusement parks to live entertainment! You can forget worrying over gift giving with hundreds of gift ideas and vouchers from your favourite brands! Get ready to live on the WOW Club side. Learn more about our Membership Options and benefits here.


How Do you Benefit?

  • Over 250 Partner offers and savings
  • Earn WOW Club Dollars and save
  • Instant tickets on your mobile device
  • Red hot SMS offers delivered directly to you
  • Be a member for life regardless of where you work*
SAVE more!
  • Up to 50% off -  cinema tickets – Across Australia
  • Up to 20% off  Dining  at over 2000 restaurants within Australia and NZ!
  • Up to 7% off over 100 store gift cards!
  • Up to 50% off Sport -AFL, NRL, Netball, Cricket and many other major events Austraila wide
  • Up to 15% off  flowers + gifts
  • Up to 50% off Attractions – Zoos and major theme parks Australia-wide!
  • Up to 50% off Shows – Aladdin, The Bodyguard, Kinky Boots, Adele, Disney On Ice
  • And Much more!

PLUS! If there's anything you'd like to see on the website - we can try and get it for you! You are always welcome to message us and we will contact the business!

All AWE members are automatically WOW Club members.
If you haven't received your new membership card please contact the WOW Club team.


WOW Club Dollars


It pays to be a member at WOW Club with WOW Club dollars. You can save even more when you use your WOW Club dollars at the checkout!

Become a GOLD Member and receive the majority of your membership fees as WOW Club Dollars! This means you will pay as little as 26 cents per week for your WOW Club membership!

Step up your membership by referring a team member and/or staying longer as a member! And one more thing - WOW Club Dollars aren't capped so you can earn as many as you want! It's up to you!

Don't forget to use your WOW Club dollars on any product via the checkout and save more on top of already discounted products!


How Do you Benefit?

  • Redeem on products containing WOW Club Dollar icon
  • Save further in the checkout
  • Choose how many dollars you want to spend
  • Gain more dollars when you refer other Woolworths Group people
  • Get anniversary dollars every year



Homepage FAQS

  • What is my membership number?

    Your membership number is your employee number or number provided to you when you first joined

  • How do I log in?

    To log in as a member use your registered email address. You can use your employee number for first time log in ONLY.  

  • How do I get a new password?

    If you forget your password, you can click on “Forgot my password” when you attempt to login in

  • How do I contact WOW Club?

    You can call us on 1300 796 293 or email

  • Can I order tickets and get them via email?

    WOW Club offers a number of e-vouchers. Please check availability prior to purchasing your ticket.

  • What happened to AWE?

    AWE rebranded and relaunched as WOW Club with more benefits to all members, including a new rewards program and up to 40% more products on offer to members.

WOW Club Community

If you work for one of Woolworths’ brands a huge benefit of your employment is access to WOW Club, our member organisation that provides you with great savings on fun things to do and discounts off popular products.

Get rewarded and create long-lasting memories for you, your friends and family by joining WOW Club!

Our WOW Club community is large and inclusive to the Woolworths Group. This includes:

  • Past employees*
  • Employees whose businesses don’t currently use Successfactors.
Be a member for as long as you wish and enjoy the same savings as WOW Club members!

*Conditions Apply



  • Country:
  • Universal